Much of the photography content online is created by photographers for other photographers, which works well for building communities but limits its broader appeal. If you want your work to reach a wider audience, it’s worth rethinking who your content is really for.

Until this January, if you wanted to sell digital image downloads from your own photography website, and you were based in the EU, it was a relatively simple process. You could host your images on one of the services which offer simple ways to sell downloads to your clients, such as Photoshelter, SmugMug or Zenfolio. However, since the new EU Vat rules came in to effect in January, if you use any of these services to sell images to a customer in the EU, you may be breaking the law. The simple reason is that none of these services support the necessary vat rules.