I know this may seem like a link bait headline, but in my opinion it’s actually true, but it’s not in the way you might think. I’m not talking about generative AI taking photographer’s jobs or anything like that. It’s the “AI everywhere no matter what” that’s making it harder and harder to get traffic to your website or portfolio. It’s also making content on tips and techniques obsolete. Ever since google started doing its (frequently wrong) AI summaries for search results, traffic to almost all sites has seen a steady decline. It’s not just something I noticed, it was actually on the news the other day.