I've been running my own digital download store for a good few years now. I started by selling Aperture presets, and then moved to selling Lightroom presets and then ebooks. It's great that in this era the tools exist that allow you to easily create your own store and sell your products online. It's something that would have been difficult only a decade ago, but now it’s something that anyone can do. It is not without its downsides though. In the time that I've been running my store I've had a lot of ups and downs.