Thoughts on the MacBook Neo - Why I think it will be a game changer for Apple

Over on my Designtography blog on Medium, I published a fairly lengthy essay on why I think the new MacBook Neo from Apple will be a game changer for the company. Here’s a snippet:

“Even though it was long rumoured, Apple still took the world by surprise last week when it announced the MacBook Neo. Apple’s new entry-level MacBook shatters the price floor for an Apple laptop, marking a previously unheard-of entry point for a new Apple computer. The resounding reaction has been mostly surprise at the price and enthusiasm for what this could do for the Mac market. I would say it’s the most important Apple product since the move to Apple Silicon. In fact, it could be one of the most impactful Apple Products since the iPod.”

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