Despite being widely rumoured, Sony still managed to make quite a splash when they announced the new A9 earlier this week. The new high end camera looks like it could be a genuine game changer for mirrorless cameras, and could cement Sony’s place at the number 2 spot, if not push it to number 1. I have been using Sony cameras on and off for the past few years, and I was eagerly waiting to see what this new high end alpha might entail. The camera is exciting in and of itself, but whats more exciting is Sony’s approach to the camera market. Let me explain.