It may seem like a simple thing, but getting the correct white balance can have a significant impact on the overall look of an image. Often you may hear people complaining about the colours of a particular camera, and that they don’t like the colours that a specific brand of camera might produce. It is a common misconception that this has to do with the design of the sensor. In many cases much of what is perceived as differences in a camera’s ability to capture colours may be partly due to the way a camera’s white balance is calibrated.