Fujifilm has just released its long rumoured, and much teased “half” digital camera, and it has, to put it mildly, decided opinions. The camera, which looks like a tiny X100 series, is an homage to half frame film cameras of old, with a 1.0 type sensor mounted vertically and a vertical screen on the back. Fuji has also designed the software of the camera to mimic film as much as possible, even including a film mode. When activated, this mode doesn’t let you see what you’re capturing it until you reach the end of the roll and “develop” it in the companion camera app. It’s either a nice nod to nostalgia or a gimmick, depending on who you ask. But the one thing Fuji really, really wants you to know is that this camera is “Fun”.
