Jun 18

Jun 18 DXO Celebrates 20th Anniversary - 20% off all DXO software for next 20 Days

French software company DXO Labs is celebrating its 20th anniversary this month, and to commemorate it they are offering 20% off all of their software for the next 20 days. The company’s first product: DXO Optics Pro, the precursor to DXO Photo Lab launched this month 20 years ago in June 2004. Since then the company has added to its portfolio of photography software, including DXO Pure Raw, the NIK Collection and DXO Film Pack.

Here is the official Press Release:

Join DxO’s celebrations and discover the company’s rich history, pioneering approach to RAW processing, and its goal of ensuring ultimate image quality for passionate photographers.

Paris, France: DxOLabs, the company that stands at the forefront of photo editing technology, invites photographers to celebrate its 20th anniversary by offering 20% off all of its products for the next 20 days. Exactly 20 years ago, in June 2004, a new software designed for passionate photographers made its debut: DxOOpticsPro version 1. This was the predecessor of today’s DxOPhotoLab, built to give users a level of image quality that was previously unavailable.

Since then, DxO Labs has continued to innovate. It has produced image processing chips for smartphones, created the DxOMark website (a global reference for image quality evaluation), and the DxOONE (a small, connected camera). It has also revived NikCollection, produced countless exclusive lens profiles, led the evolution of noise reduction technology, and produced a range of advanced photo editing software. To celebrate, DxO offers all photographers 20% off all its products for the next 20 days. To take advantage of this offer, photographers should simply head to the DxO Store any time before July 7, 2024.

20 years of innovation, expertise, and leadership

The origins of DxOLabs can be traced back to 1995 when its predecessor, Vision-IQ, was established whose ambition was to teach computers to see. The result was a system that helped to detect accidents in swimming pools using cameras that required the development of sophisticated corrections. This new understanding of optics tied in with the explosion of digital cameras, and DxOLabs was born. More of DxO’s rich history can be found on the DxO 20th Anniversary About page, but here are just a few of the highlights:

2004 —The launch of DxOOpticsPro was a revolution. It was the only editing software that could correct lens defects in specific lens/camera combinations, all with laboratory-grade precision.
2006 — DxOLabs launched DxOFilmPack, a tribute to the timeless magic of film, meticulously recreating classic film stocks for the digital era.
2012 — Launched as the ultimate tool for fixing geometry and perspective, DxOViewPoint remains the only means of quickly correcting volume deformation in an image. It’s a crucial tool for anyone that uses a wide-angle lens, or seeks geometrically perfect images.
2015 — The DxOONE was like nothing else, transforming a smartphone into a truly powerful little camera.
2017 — Fans of NikCollection were distraught when Google announced that they would no longer support the software. Fortunately, DxOLabs took over and breathed new life into the ultimate suite of plugins.
2017 — When DxO Labs decided that the 12th version of DxO OpticsPro would include UPointTM, the fantastic local selection technology found in NikCollection, it felt time to give the flagship software a new name. DxOPhotoLab was born.
2020 — Using the millions of samples already in their huge OpticsModules database, the French company trained an AI model specialized in images. The result was DeepPRIME, a revolution in noise reduction and detail extraction.
2021 — DxOLabs made their pioneering noise reduction and unrivaled lens/camera profiles available as part of any workflow through the launch of DxOPureRAW.
2024 — DxO has won numerous awards — 10 from TIPA and 6 from EISA. In 2024, DxOPhotoLab7 won its fifth consecutive TIPA award thanks to its unsurpassed levels of quality, consistency, and control.
2024 — DeepPRIMEXD2 is the culmination of years of research into the RAW image pipeline by experts in their fields. It makes DxOPureRAW4 the industry standard and the essential first step in any ambitious RAW workflow.

Celebrating their 20th anniversary, DxOLabs would like to thank the photographers whose support has made it possible. In addition, DxOLabs is pleased to announce its new motto — “For the passionate photographer” — that will shape its future roadmap.

Discover the full story on the DxO 20th Anniversary About Us page

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