One of the key new features of Lightroom 7.3 and the corresponding Photoshop release, was the addition of creative profiles. If you’re not familiar with these, they are sort of a cross between presets and LUTS, and can be applied to both RAW and JPEG images (and of course tiff, and psd etc). You may be wondering how to create these new profiles. Well, it’s actually pretty easy, but you need to use photoshop. What follows is a basic guide. I will do a more in-depth version in a future post which goes into the more technical details.